Radio is benefiting from a technology revolution. It’s added more and more ways to listen to the radio on hundreds of new platforms and thousands of new devices, from smart speakers to smart TVs and game consoles.

The smart speaker has been very important to radio with Google Home, Amazon Alexa, & Apple HomePod. It has replaced the home radio. It’s hard to find a plain old radio anymore, and now we have a new one. The number one use for smart speakers is FM radio, and number two is check the weather, number three is a reminder.

Between 70 and 80 percent of Spotify users say the main way they discover music is FM Radio. Things haven’t changed, you know. In the old days we’d hear it on the radio and buy a CD or a download. Now you hear it on the radio and you put it on your playlist.

If you would like to advertise with Resonate Hawaii, you can reach our main office at

1-808-365-5181

Or reach out to our General Manager William Zucker at

wzucker@resonatehawaii.com

or at 1-808-990-0990